26 November 2007

Singapore, 26 November 2007 – Calling all music lovers! Fancy tuning in to your favourite music anywhere you go, throughout the day?

From today, you can liberate your music with StarHub's Music Anywhere service – powered by a revolutionary mobile-optimised media place-shifting technology that literally transforms your mobile phone into a media player with virtually unlimited capacity.

The Music Anywhere value-added service is available to all StarHub Mobile post-paid subscribers at a monthly flat fee, and allows users access to their entire digital media collection stored in their home PC from mobile phone. Media is streamed wirelessly via StarHub's advanced 3G or HSPA network, and all users need is a 3G or HSPA supported mobile phone and a broadband connection for the home PC.

"With the ability to access up to 25,000 songs and any number of photos and podcasts, the mobile phone instantly becomes a powerful media player with virtually unlimited capacity. The intuitive interface and built-in search capability allow easy navigation through large music libraries, while the music download capability allows users to transfer their music from their PC to their phone for offline listening. When coupled with a pair of stereo Bluetooth earphones, Music Anywhere becomes the must-have service for all music lovers!" said Mr Anil Nihalani, Vice President, Mobile Services, StarHub. "The best part is that streaming your music to your phone through Music Anywhere does not incur any ongoing data usage charges. We are confident that music lovers will be delighted with StarHub's deterministic, peace-of-mind pricing for our mobile data products."

Users can sign up for Music Anywhere with an SMS <MUSIC> to 6757, or from StarHub's Gee! portal on their mobile phone. They can also visit any StarHub Shop or Exclusive Partners' outlet, or call StarHub's 24-hour Customer Care Hotline at 1633.

Upon successful sign-up, users will receive two SMSes that allow them to install the mobile phone client, as well as the Web URL to download the PC software. Once both components have been properly installed, a simple one-time set-up process is all that is needed in order to start using the service.

Music Anywhere is normally priced at a monthly subscription fee of $10.70 for up to 88 hours of use. Each additional hour is charged at $0.535 but the total price is capped at $16.05. No additional data charges will be incurred for the use of the service.

At launch, customers will enjoy a one-month free trial of Music Anywhere. Those who subscribe to Music Anywhere will also enjoy an unlimited number of hours for the flat monthly fee of $10.70 until 31 March 2008.