Singapore, 31 March 2010 – StarHub announced a suite of upgrades for its cable TV customers today, with the upcoming launches of four new channels and a revamp of the numbers assigned to each of the over 150 channels carried on its platform. The enhanced channel numbering system is part of StarHub’s overall content strategy to pave the way for the introduction of more new content moving forward and is in line with the practices of key pay TV operators worldwide.

Viewers inSingapore can look forward to the launch of two English entertainment channels - truTV and WarnerTV on StarHub TV on 1 April 2010.  Come 28 April, sports action channel KIX and thriller channel Thrill will also join StarHub TV’s family of quality channels.  In addition, Animax will be moved from StarHub TV’s Entertainment Basic Upsize Group to the Entertainment Basic Group from 1 April, giving more value to local anime fans.

“StarHub remains committed to provide our customers with the most comprehensive range of quality content to viewers in Singapore. We value the great support from many leading international and regional content partners, and have been working hard to secure even more new content to excite our viewers. To make it simpler for our customers, we decided to regroup our suite of channels into specific genres for easy reference. We understand that this could temporarily inconvenience our subscribers and may take a period of time to get used to, but we would like to assure them that we are also doing our best to make this a smooth and fuss-free transition, and tuning into their favourite channels would only get easier,” said Mr Tan Tong Hai, StarHub’s COO.

New channel groupings

StarHub will make changes to all channel numbers accessed from its cable TV platform to enable easy recall for subscribers from 30 April. The new three-digit numbering system will give viewers greater convenience in locating channels of their favourite content genres as StarHub continues to broaden its variety of contents on its platform by introducing new channels.

The channels will be grouped according to the following genres:

100       International/Ethnic/Free-To-Air

200       Sports

300       Kids

400       Education/Lifestyle

500       Entertainment

600       Movies

700       News

800       Chinese and Other Applications (Playin’TV, Interactive TV, KaraOK!)

Launch of new channels on 1 April

truTV (StarHub TV Channel 446)  provides  a unique brand of entertainment  where real life stories are told from an exciting and dramatic first person perspective. The channel will be available as part of StarHub TV’s Lifestyle Basic Upsize Group to subscribers and features gripping series that are unstaged and unscripted.  Highlights include “The Investigators”, “ The Smoking Gun Presents” and “Body of Evidence” where real action and drama  unfold with real consequences.

Viewers can expect a treat when they subscribe to StarHub’s Entertainment Basic Upsize Group as the 24-hour WarnerTV branded service (StarHub TV Channel 515) will offer some of the best of US entertainment content from one of Hollywood’s leading studios. From Warner Bros International Branded Services, WarnerTV will offer a mix of various popular TV series as well as blockbuster hits that are specially selected for Asian viewers. Key titles that will be offered on WarnerTV include “The Big Bang Theory,” “Gossip Girl,” “Two and a Half Men” and “Fringe.”

truTV and WarnerTV will be available on a complimentary viewing basis for a two-week period to all StarHub TV subscribers from 1 April to 14 April.

Launch of new channels on 28 April

KIX (StarHub TV Channel 207) is a high-octane, 24-hour action channel that will boost viewers’ adrenaline levels to the max, with quality action entertainment tailored for Asian audiences. Viewers can expect a wide range of action shows from breathtaking reality and drama, to hugely popular mixed martial arts and bone-crunching extreme sports.  KIX’s line-up includes “K1” which showcases sports such as Muay Thai, Karate and Kick Boxing, and “Dream”, Japan’s latest addition to the global phenomenon of Mixed Martial Arts (MMA).

Thrill (StarHub TV Channel 618) is an international thriller and suspense movie channel, offering blockbusters and TV series to set pulses racing.  With content from master directors across Asia, and Hollywood, viewers now have a single destination for very best thrills, chills and excitement. Thrilling titles on the channel include Ring, Ju-on, Dark Water, Shrill Cries of Summer and Ninth Gate. 

KIX and Thrill will be offered as a pack at a monthly subscription rate of $8 ($8.56 with GST) to StarHub TV customers. These two channels will be available on a complimentary viewing basis to all StarHub TV subscribers from 28 April to 13 May.

StarHub TV customers who require assistance or more information can call 1633 or visit The public who wish to take on a StarHub TV package can call 1630.