25 April 2013

Singapore, 25 April 2013 – On 1 May, StarHub TV’s Malay general entertainment channel, Sensasi (Channel 123) will be given a new lease of life following a revamp. It will bring on fresher content, more titles with shorter windows, introduce a round-the-clock broadcast, and new programming stunts like daily themes and new time-belts. The channel will also take on a bolder and more vibrant outlook with a brand-new tagline “Detik Detik Sensasi”, which means “Sensational moments”.

More fresh content, shorter windows and round-the-clock broadcast

With the revamp, Sensasi will introduce a 24/7 broadcast (up from the original 18 hours). This will be interjected with a more dynamic scheduling that comprises an increase in fresh content and new programming stunts. Viewers can soon look forward to six hours of fresh content every day (compared to 3.5 hours previously). The channel will showcase more new drama titles and magazine shows within a shorter window from its broadcast in Malaysia. For instance, fans of talk shows can look forward to Wanita Hari Ini, a hugely popular magazine show with a rating of over one million viewers, within a week of its telecast in Malaysia. Wanita Hari Ini features a variety of topics such as current and domestic affairs, fashion and health. The programme will also bring on a new host, Nabihah Rosdi, one of the top-rated hosts in Malaysia.

Selected drama titles will also be broadcasted concurrently with Malaysia’s telecast. One of the most highly-anticipated drama serial of the year, Cinta Jangan Pergi, will be screened on StarHub TV concurrently with its premiere in Malaysia on 4 May at 8.30pm. Cinta Jangan Pergi captures a poignant love story between an ill-fated couple. The blockbuster drama serial which was filmed in Europe featured some of the most beautiful and romantic cities in Europe as its backdrop. It stars Remy Ishak and Tiz Zaqyah, both nominees for Best Actor and Best Actress respectively for their roles in Nur Kasih The Movie at the 24th Malaysia Film Festival held last year.

Other key titles on Sensasi in May are Aku Terima Nikah, a bittersweet romantic story about the unwavering love of a wife towards her husband who lost his memory in a car accident, and Strawberi Cinta, a romantic comedy that chronicles the journey of a Japanese man who travels to Malaysia for a vacation.

New programming stunts

To cater to viewers with varying genre preferences, the channel will incorporate a theme for each day of the week such as Music Monday, Gossip Tuesday, Action Wednesday, Horror Thursday, Funny Friday and Weekend Midnight Movies. As part of its move to introduce a more dynamic scheduling, new time belts will also be introduced. These include Ekspresi Pagi, a lifestyle & drama segment from 10.30am to 12.30pm, Skrin, which showcases primetime dramas from 8pm to 11.30pm, Jangan Tidur Lagi, which features blockbuster movies from 1am to 3am on Saturdays, and Seleksi Sensasi, a variety show segment from 4.30pm to 6.30pm on weekends.

Sensasi, launched in 2007, is Singapore’s first Malay entertainment channel. Packaged by StarHub, it offers a wide range of programmes - from dramas to movies, entertainment to variety, and documentaries to magazine shows. Ms Lee Soo Hui, Vice President of Media Business Unit, StarHub said, “As part of our constant quest to provide our customers with the freshest content and the best value, we are pleased to announce that this timely revamp on Sensasi will offer more current and exciting titles with a more dynamic programming, injected with an increase in fresh content. The revamped channel outlook which takes on a more vibrant and colourful background with a new tagline, rightly reflect this enhancement.”

To allow StarHub TV customers to get a taste of the newly-improved Sensasi, a free preview will be held from 12pm on 30 April, to 12pm on 6 May. StarHub TV customers can either subscribe to Sensasi as part of the Impian Pack which also includes Dunia Sinema On Demand (Channel 120), KBS World (Channel 115), KBS World HD (Channel 875), ONE Malay (Channel 124), MNC Business (Channel 121) and MNC International (Channel 122) at a monthly subscription of $16.90 (including GST), or, as part of One Sensation Pack which comprises KBS World (Channel 115) and ONE Malay (Channel 124) at a monthly subscription of $6.42 (including GST).