27 July 2023

Honouring Pioneer Generation's contributions to nation-building with exclusive, limited time offer on Premier+ subscription.


Singapore, 27 July 2023 – Recognising the nation-building contributions of Singapore’s Pioneer Generation and honouring its “Football for All” promise, StarHub today introduced a senior-exclusive Premier+ discount specially packaged to reinvigorate these customers’ love for exciting live football action.

Starting today, the Pioneer Generation can subscribe to the Premier+ streaming service to catch all the Premier League action on any device, over any network, for as low as $12.61 monthly (Usual price from: $25.22 monthly) and they can conveniently walk into any StarHub Shop to sign up.

With the majority of entertainment today coming from streaming services including Premier League, Disney+, and TVB Anywhere, StarHub will also be rolling out educational roadshows from August at designated supermarket outlets to invite seniors to step into the world of streaming TV, helping them to confidently embrace digital technology.

“Football has a unique power to bridge the generation gap, and we believe by empowering seniors with easy access to all the action, we can create shared excitement between young enthusiasts and seasoned fans of the game,” said Arthur Tang, Vice President of Sales, StarHub. “More than just about technology, this is also a fervent endeavour for us to give back to our seniors who have paved the way for our society, inviting them to stay connected, entertained, and included in the digital age. Above all, we hope to reignite peoples’ passion for football, and celebrate the timeless spirit of the game.”

With this Premier+ package, Pioneer Generation can immerse themselves in unlimited Premier League action in the upcoming season as well as all exciting features including anytime access to match replays, statistics, highlights, interactive timelines, 4K Ultra HD streaming quality for select games, and more.

For more information, go to www.starhub.com/premierleague.