Singapore, 7 March 2025 – Women-led businesses are shaping the future with their innovation and resilience, yet many still face challenges in scaling up due to limited access to resources, mentorship, and networks. To bridge these gaps, StarHub introduced HER Hub, a networking and knowledge-sharing event in celebration of International Women’s Day.
Themed “Empowering Women Through Connection,” HER Hub connected women entrepreneurs, industry leaders, and influencers to spark meaningful conversations and equip participants with insights and tools to grow their businesses in an ever-evolving world.
“At StarHub, we believe that great businesses are built on great people, and success is never a solo journey,” said Tan Toi Chia, Chief People, Organisation & Communications at StarHub. “HER Hub is our way of fostering a supportive community where womenpreneurs can connect, learn, and grow together.”
A Platform for Collaboration and Growth: Building a Stronger Community
Pictured (from left): Audra Balasingam, General Counsel and Company Secretary at StarHub; Andrea Chong, co-founder of Good Addition; Sahur Saleim, founder of Sahur’s Art; and Chua Tian Tian, Senior Producer-Presenter at MONEY FM 89.3
HER Hub brought together a dynamic panel of inspiring business leaders for From Passion to Profit: Scaling Your Business as a Woman Entrepreneur. Andrea Chong, Sahur Saleim, and Audra Balasingam shared personal stories of navigating business growth, embracing innovation, and leveraging the power of community.
Andrea Chong, co-founder of the fashion label Good Addition and a leading influencer, highlighted the importance of strategic planning, branding, and adaptability in transforming passion into a sustainable business. “Building a lasting business takes passion, adaptability, and a commitment to quality. Passion keeps you going through the highs and lows, while adaptability ensures you stay relevant in an evolving landscape. But at the core, a great product is what keeps customers coming back,” she said.
Sahur Saleim, founder of beauty brand Sahur’s Art and a digital content creator, advocated for fostering an environment where women feel encouraged to innovate, take risks, and lead. “A strong support system starts with open conversations. I always ask, ‘What do you think? How can we do this better?’ Encouraging women to voice their perspectives and honouring their responses fosters an inclusive space where they feel valued and motivated to take the lead,” she said.
Audra Balasingam, General Counsel and Company Secretary at StarHub, underscored the importance of embracing digital transformation, detailing how technology can drive efficiency, customer engagement, and scalable growth for small businesses. “Technology isn’t just a tool—it’s a catalyst for growth. By embracing the right digital solutions, small businesses can scale smarter, operate more efficiently, and stay ahead in a rapidly changing market,” she said.
Pictured (from left): Tan Toi Chia, Chief People, Organisation & Communication at StarHub; Audra Balasingam, General Counsel and Company Secretary at StarHub; Andrea Chong, co-founder of Good Addition; Sahur Saleim, founder of Sahur’s Art; and Chua Tian Tian, Senior Producer-Presenter at MONEY FM 89.3
Following the panel, HER Hub created a meaningful space for women entrepreneurs to connect, collaborate and inspire one another. Attendees had the opportunity to engage with industry experts, potential mentors, and like-minded entrepreneurs—building relations and sparking ideas that could grow into lasting partnerships and support networks beyond the event.
Beyond HER Hub: StarHub's commitment to SMEs
HER Hub is part of StarHub’s broader mission to support SMEs—not just through networking and education, but also by offering cutting-edge digital solutions designed to enhance operational efficiency, customer engagement, and business scalability.
To learn more about StarHub’s SME solutions, visit https://www.starhub.com/sme.html.
