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Singapore, 22 May 2008 – StarHub and SPE Networks – Asia today jointly announced the launch of AXN BEYOND on StarHub Digital Cable on 27 May 2008. A spin-off channel from leading English entertainment cable channel AXN, AXN BEYOND aims to provide a unique, "hair-raising" entertainment experience with an exciting programme line-up that will take viewers beyond the ordinary, beyond reality and beyond imagination!
AXN BEYOND (Channel 100) offers a mix of "out of the ordinary" content that includes popular genres such as sci-fi, mystery and fantasy, horror and suspense, paranormal and supernatural. Viewers can look forward to global hits such as the latest season of Golden Globe and Emmy award-winning Lost and Emmy-nominated Supernatural, mystery/fantasy series like Pushing Daisies, as well as classic favourites including The X-Files and Buffy The Vampire Slayer.
Other than the exciting line-up of top-rated shows from the US, movies and animation series are also in the pipeline, to bring a greater variety of entertainment choices for viewers.
To give viewers a chance to experience the quality programmes on the new channel, StarHub will offer a 6-day free preview of AXN BEYOND from 27 May, 6am to 1 June 2008. During this period, all StarHub Digital Cable customers using the HubStation, digital or High Definition set-top box can enjoy the programmes on AXN BEYOND via StarHub Digital Cable Channel 100.
"We are elated to take the partnership with SPE Networks – Asia a step closer with the launch of AXN BEYOND in late May. StarHub and SPE Networks - Asia share a great working relationship since AXN was launched on StarHub’s cable TV platform more than a decade ago," said Patrick Lim, StarHub’s Head of Cable TV Services.
He added, "StarHub is committed to bring in a diversity of content that appeal to our customers. The addition of AXN BEYOND will bring more thrills and excitement to StarHub’s customers and at the same time, further boosts StarHub’s position as the leading and preferred pay-TV operator in Singapore."
This spin-off channel is a natural progression for AXN, which is also available on StarHub (Channel 19). AXN offers the best of action and adventure programming, including highly-rated drama series like the CSI franchise, Chuck and House, and exciting original reality productions like The Amazing Race Asia and The Contender Asia.
Ricky Ow, General Manager of SPE Networks - Asia, said, "Shows like Lost and Supernatural have proven to rate well on AXN, giving us the confidence to launch a brand new channel dedicated to providing such programming that has mass appeal, yet with a niche of its own."
Expressing confidence about the new channel, Ow continued, "AXN has been very successful and has become one of the most popular entertainment destinations for Asia viewers in the last decade. It is a brand that viewers have come to trust to deliver top-quality programmes that never fail to thrill and excite, and they can expect the same top-notch shows from AXN BEYOND that will take viewers to a whole new level of excitement.
"With our valuable partnership with StarHub, I am sure our strong connection with the viewers will continue to grow, as we are committed to enhance their entertainment experience with us, be it with AXN or AXN BEYOND," concluded Ow.
More details on how to sign up for this channel will be announced at a later date!
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