15 July 2014

Singapore, 15 July 2014 – From 21 July, StarHub will serve up a good dose of laughter for its customers with the launch of Hindi Channel, SAB TV (StarHub TV Channel 163), India’s only channel dedicated to comedies. In addition to catching laugh-a-minute linear programming from SAB TV, audiences in Singapore will also be among the world’s first to enjoy SAB TV content at their convenience, as StarHub launches SAB TV On Demand (StarHub TV Channel 164) on the same day.

SAB TV, India’s prime comedy channel, is owned by Multi Screen Media, a subsidiary network of Sony Entertainment Television. Famed for its family-friendly entertainment, SAB TV will now offer audiences in Singapore many side-splitting programmes in Hindi, across genres such as drama series, variety shows and movies. Its On Demand channel will showcase 20 hours of SAB TV’s best picks, with 10 hours of fresh content injected every month.

Upcoming key programmes on SAB TV which will have everyone in the family laughing in stitches include: Tarak Mehta Ka Ooltah Chasmah, an award-winning sitcom about the day-to-day life of members in a housing society in Mumbai, also voted India’s number one comedy show; Lapataganj, a satire aimed at Indian society, politics and leaders through a fictionalised village called Lapatagani; F.I.R, a hilarious comedy featuring a female inspector and her funny sidekick; and Tu Mere Agal Bagal Hai, a rib-tickling family entertainer featuring the best comedians housed together in Bungalow number 5.

“We are delighted to bring SAB TV, a highly-popular channel synonymous with side-splitting hilarity to audiences in Singapore. On top of that, we are proud to be the first country in the Asia Pacific region to offer viewers the convenience of enjoying SAB TV content anytime they desire with SAB TV On Demand. SAB TV’s programme mix offers a good variety of fun and entertaining comedy entertainment that will surely be a hit with our viewers,” enthused Ms Lee Soo Hui, Head of Media Business Unit, StarHub.

Mr Neeraj Arora, Executive Vice President and Head of International business, Multi Screen Media, Asia, said, “SAB TV is the only family comedy channel with light-hearted entertainment throughout. It targets all age group and is successful in catering to both genders. Most of the shows have joint family setups, linear storylines and believable characters, thus making it a truly unique and a must-watch channel. With the channel now being offered on StarHub TV, I have no doubt that viewers in Singapore will be delighted!”

StarHub TV customers can sample a free preview of SAB TV from 12pm on 21 July to 12pm on 5 August. Thereafter, customers may subscribe to the SAB TV Pack priced at $8.56 (including GST). The SAB TV Pack comprises SAB TV and SAB TV On Demand. SAB TV will also be made available on StarHub TV Anywhere via www.starhubtvanywhere to enable viewing on-the-go.   For more information, please visit www.starhub.com/tv.