Catch The StarHub Lightship At CommunicAsia 2001

Singapore, 14 June 2001 -- The StarHub Lightship has landed at CommunicAsia 2001 (CA 2001)! All 39 by14 metres of it. Well, … not quite. Instead, what visitors to CA 2001 at Singapore Expo will find at the StarHub booth (Hall 5, 5L2-07) is a scaled-down version of the original - a three-dimensional fabric balloon hung as the main tower for the booth structure.

Lots of greenery will be placed around the Lightship to create the impression that visitors are at the StarHub mooring site at Marina South. Furthermore, windmills will be placed within the single-leveled, 210 square metre booth to enhance the illusion of a wide open space; creating a world of endless possibilities that StarHub's business solutions are able to address.

Said Ms Patricia Sharma, Assistant Vice-President, Corporate Marketing, StarHub, "The StarHub Lightship was launched last August and has been seen over the Singapore skyline by thousands of Singaporeans. Over time, the Lightship has become an icon for StarHub, the leading info-communications provider. This Lightship-inspired booth concept will definitely generate instant brand recognition for us."

Visitors to the four-day exhibition will be able to view StarHub's innovative broadband, mobile data and wireless communications solutions. The info-communications company will be demonstrating a wide suite of business solutions ranging from Global Managed Network Solutions to General Packet Radio Service (GPRS) to broadband IP network to e-business solutions. (Please see attached annex for more details). Leading the charge will be StarHub Internet's innovative suite of offerings.

StarHub Internet

As the official Internet Service Provider of CA 2001, StarHub Internet will be providing a host of fixed and wireless broadband Internet access connections for all exhibitors of this prestigious trade show.

StarHub Internet also recently announced the launch of their new e-business initiative called 'StarBiz'. StarBiz is Asia's first Application Service Provider aggregation portal to help businesses effectively manage and access their information and IT needs. It serves as an enterprise application delivery platform providing a single interface for corporate users to access premium contents, third party applications and business exchanges via a single sign-on.

Added Ms Sharma, "The Lightship-inspired booth design mirrors the bold, vibrant and forward-looking qualities of the StarHub brand. Tying this in with our creative suite of forward-looking business solutions, we are able to offer a world of solutions to cater to our customers’ business needs. StarHub will move our customers’ businesses forward in a quick, effective and seamless manner."

ANNEX: Some of the products & services to be demonstrated at StarHub’s booth:

Wireless Broadband Enterprise Solutions

Using Cisco's Aironet suite of wireless LAN access devices, StarHub's new Wireless LAN solution will provide easy, convenient, reliable and secure in-office wireless high-speed broadband access to the Internet and the corporate network for efficient management and delivery of information, resources and network capabilities.

Wireless-enabled PDAs and laptops will be available to demonstrate how Internet the wireless way can enhance productivity of the mobile professional.

StarBiz - One-Stop ASP Aggregation Portal

Launched recently by StarHub Internet, StarBiz is Asia's first Application Service Provider aggregation portal and will be presented for the very first time at the StarHub booth. StarBiz is a strategic initiative to help businesses effectively manage and access their information and IT needs and access premium content, third party applications and business exchanges via a single sign on.

StarHub Internet will be available at the StarHub booth to present StarBiz and answer any questions about this new exciting business solution, which is aimed particularly at SMEs grappling with the challenges and difficulties of dealing with complex IT and ASP issues.


The secure, managed IP-VPN solution offers the "access anywhere" and "encrypt anywhere" features and provides companies with multiple site-locations Internet access from virtually anywhere in the world. With IP-VPN, StarHub Internet is able to offer its customers VPN deployment, network management as well as on-site support on either a four-hour response or Next-Business-Day basis.

The managed solution offers companies with multiple needs enhanced security, strong service support and great user convenience.

General Packet Radio Service (GPRS)

StarHub's GPRS service is a mobile data service that allows the access or transfer of information over a mobile phone network easily, quickly and cost-effectively. The 'always on' feature provides faster data access and continuous online connectivity. With user-friendly data (packet-based) pricing, customers need only pay for what they send or receive and not for the connection time.

Consumers can also enjoy instant and seamless information sharing between GPRS mobile phones and mobile devices like PDAs and laptops through Bluetooth, via infrared or serial cable connection. Be it from emailing to instant messaging to enterprise mobile data applications to Personal Information Management.

Unified Messaging Service (UMS)

StarHub's UMS is also known as Power Mail. It is an integrated messaging service that empowers the way the consumer communicates. All messages from voice, fax or e-mail can be directed into one single mailbox and be easily accessed via a variety of devices. This includes fixed line devices, mobile devices, personal computer or PDA from any location in the world.

Power Mail also provides the convenience of notifying the user of new messages via the user's mobile phone, fixed line devices or pager.