Personal Data Protection Act

The Personal Data Protection Act (PDPA) establishes a data protection law that governs the collection, use, disclosure and care of personal data.

The PDPA also provides for the establishment of a national Do Not Call (DNC) Registry. The DNC Registry allows individuals to register their Singapore telephone numbers to opt out of receiving marketing phone calls, mobile text messages such as SMS or MMS, and faxes from organisations.

Data Protection Policy

StarHub respects your privacy and recognises that your personal data is important to you.

StarHub collects, uses and discloses your personal data for the purposes of providing products and services to you, to enhance your customer experience with us, to improve our products and services and to offer you rewards and promotions.

To see the purposes for which StarHub collects, uses and discloses your personal data, please refer to StarHub’s Data Protection Policy (PDPP).

What purposes does StarHub collect, use and disclose my personal data for?

Refer to StarHub’s Personal Data Protection Policy, which explains the purposes under the section “Purposes for the Collection, Use and Disclosure of Your Personal Data”.

How do I access and correct my personal data?

You can view your personal data with us via Hub iD > Manage My Account.

To correct your personal data with us, please refer to the table below.

Personal Data


Full Name

  • Bring a copy of your Deed Poll to our StarHub Shops with your original NRIC or
  • Fax a copy of your Deed Poll to 6720 5000 or
  • Email a scan image to with your instruction

Document ID

(E.g. FIN, NRIC)

  • Bring your original NRIC to our StarHub Shops or
  • Fax a copy of your NRIC (front & back) to 6720 5000 or
  • Email a scan image to with your instruction

Change of Billing Address and Contact Number(s)

Change of Service Address

(Service address refers to where the StarHub TV / Broadband service is installed)

When contacting us, please ensure that you provide us with your full account details including your StarHub account number. This will ensure that we update the correct account that you have with us.

Please note that charges may be applicable.

Postpaid Mobile, TV and Broadband subscribers

  • View and manage your PDPA consent from My Profile portal by logging in via Hub iD at, go to My Profile and click PDPA & You.

Prepaid Mobile Subscriber

It takes 21 days for the change in your consent status to be effective.

Do Not Call (DNC) Registry

The PDPA provides for the establishment of a National Do Not Call (DNC) Registry, which allow individuals to register their Singapore telephone numbers to opt out of receiving marketing phone calls, mobile text messages such as SMS or MMS, and faxes from organisations from 2 January 2014 onwards. These changes will generally not affect informational and service related messages sent by StarHub, such as reminders about your subscription plan(s).

StarHub aims to comply with the requirements of the PDPA and respects your choices. If you have registered your telephone number with the DNC Registry, we will not send you our promotional and marketing messages via phone calls, text messages and faxes. However, if you have previously given us consent to contact you for such purposes, we will continue to do so until you withdraw your consent.

If you would like to ensure that you will be kept informed of the StarHub’s latest rewards, promotions and benefits via your telephone, you can opt in to receive such messages through our Personal Data Protection Portal.

What is Do Not Call (DNC)?

The DNC is a registry under the Personal Data Protection Act (PDPA) containing a number of obligations that apply in relation to people sending marketing messages to Singapore telephone numbers via voice calls, SMS/MMS or fax.

Generally, before an organization sends a marketing message to a Singapore telephone number, they must check with the Do No Call Registry to confirm that the number is not listed on a Do Not Call Registry, unless they have obtained clear and unambiguous consent from the subscriber of the number. For more information, please visit the Personal Data Protection Commission’s website.

What types of messages are affected by the DNC provisions?

A message whose purpose, or one of its purposes, is to advertise, promote or offer to supply goods or services, land, business opportunity etc… are considered as marketing messages and are included in the DNC provisions.

Informational and service-related messages will not be affected.

How long does it take to stop receiving marketing messages once I register in the National DNC?

It takes 60 days for your registration with the National DNC Registry to take effect and you may still receive marketing message while your registration is being processed. Starting from 2 Jul 2014, it will take 21 days.

Can StarHub send me marketing messages even though I have registered with the National Do Not Call (DNC) Registry?

StarHub will send you marketing messages if you have given us consent or you have an ongoing relationship with us. If you would like to continue receiving updates of marketing promotions from StarHub, you may register your consent at our Personal Data Protection Portal, which will take 21 days to come into effect.

Your status will remain valid until you change it at our Personal Data Protection Portal or terminate your number with StarHub.

What types of marketing messages will StarHub send me if I give consent?

StarHub marketing messages serve to keep you updated of services that are relevant to you and may include

  • Exclusive promotions which you are eligible for
  • Special rewards for limited time periods
  • Invitations to events and exclusive activities
  • Updates about your re-contract status and offers available to you

We may also collaborate with some of our partners to send marketing messages on their behalf. However, please be assured that we do not disclose our customers’ personal information to them.


Data Protection Trustmark Certificate
We are proud to share that we’ve been awarded with the Data Protection Trustmark (DPTM) certification which was launched in Jan 2019 by Infocomm Media Development Authority (IMDA).

What does this mean for you? It means you can rest assured knowing that your personal data is safe with us and we have the DPTM to prove it.