Singapore, 30 November 2001 --

"One ring to rule them all, One ring to find them.

One ring to bring them all and in the darkness bind them."


Since 1954, these words from Elven-lore have whet the appetites of more than 100 million readers of The Lord of the Rings. Well, fans of J.R.R. Tolkien’s classic tale can now utter these words once more during this mystical Christmas with StarHub! StarHub is thrilled to announce that it is the official promotional partner for the epic adventure, "The Lord of the Rings: The Fellowship of the Ring" and it promises loads of goodies for customers!


From 23 November 2001 till year-end, StarHub’s customers will enjoy special retail promotions whereby for every purchase of any mobile phone package, they will enjoy exclusive The Lord of the Rings collectibles! These collectibles are not available anywhere else in the world and include a pair of The Lord of the Rings Movie Launch Party Invites (Bilbo Baggins’ Eleventy Birthday), collectible Shot Glasses (valued at $49.90), 18k White Gold Pendants (valued at $200), collectible Gift Sets (valued at $198) and more! Customers will also be dazzled at StarHub’s shops, Customer Service Centres and selected preferred partners, which are now decked out in The Lord of the Rings décor.


The Lord of the Rings Movie Launch Party, aptly called "Bilbo Baggins’ Eleventy Birthday", will also be held at the Stadium Cove on Friday, 14 December 2001 from 7.30pm to 10.30pm. An Asian version of the Cannes Festival, guests will enter the world of Middle-Earth, dance with the dwarves, fight with the orcs, pit their archery skills against the elves and sing with the hobbits. They can also stand a chance to win exclusive mobile memorabilia, mobile phones and best of all, a trip to New Zealand, where the movie was filmed! Guests will also feast on New Zealand gastronomical delights, enjoy an exclusive 25-minute premiere special of the movie and be entertained by a fire-eater, snake charmers, pyrotechnics and also have their future read by the Seer from Middle-earth. A contest will also be held to select The Chosen One, where five strong valiant men will take on a series of contests to win great prizes as well.


Said Mr K C Lai, General Manager of Consumer Market, "With the year coming to a close, we are ending it on a high note and we want to let our customers revel in magical year-end festivities. We know that Christmas is a special time for our customers and thus this year’s bash will be extra special for them. Therefore we have tied up with The Lord of the Rings to bring them great cheer and we hope that this will help to alleviate the gloom that has been surrounding us with this current economic climate."


StarHub’s Christmas festivities can be aptly summed up in one of the characters, Tom Bombadil’s song:


"Hey! Come derry dol! Hop along, my hearties!

Hobbits! Ponies all! We are fond of parties.

Now let the fun begin! Let us sing together!"


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