- Inaugural Award Given to the Best in the Singapore Industry -


Singapore, 19 June 2003 – StarHub, Singapore’s innovative info-communications service provider, is delighted to announce that it has clinched the elite Superbrands Singapore Award. With a distinguished 12-year history in 25 countries world-wide, Superbrands’ inaugural Singapore edition features the strongest brands in Singapore.


By definition, a Superbrand offers consumers "significant emotional and/or physical advantages over its competitors which (consciously or sub-consciously) customers want, recognise, and are willing to pay a premium for". The Superbrands Council selects Superbrands based on a stringent grading process that adheres to strict selection criteria such as market dominance, longevity, goodwill, customer loyalty and overall market acceptance. Thus, a Superbrand symbolizes an outstanding product, consistent quality, marketing excellence and, ultimately, consumer satisfaction.


StarHub is on the upper echelons of brands in Singapore that have met these rigorous yardsticks to win the coveted award.


Said Mr Yong Lum Sung, Chief Operating Officer of StarHub, "StarHub’s brand is to express our belief in being proactive, innovative and to expand our horizons so that our customers can enjoy the most out of their choices. We are pleased with the Superbrands endorsement, as it cements Singapore’s recognition in the true value that we bring to the market."


"In a short span of just over three years, we have succeeded in introducing groundbreaking benefits such as Free Incoming local Calls and Per Second Billing to our customers. Our valued customers have been able to associate themselves very closely with our unique branding icons such as Mr Unstoppable, Sparky and the StarHub Lightship. In addition, our branding campaigns such as "What’s next?" and "hubbing" have also won global branding recognition. We are very happy to be recognized for our efforts and we will definitely continue to challenge the norm in bringing the best to Singapore," added Mr Yong.


Since its launch in April 2000, StarHub has been well known for its bold and aggressive campaigns in establishing brand awareness amongst its customers. A testament to this would be its impressive track record in garnering over 700,000 mobile customers, 360,000 CableTV customers, and 110,000 MaxOnline customers to date.


After its merger with Singapore Cable Vision (now renamed as StarHub Cable Vision), StarHub launched its "hubbing" campaign to inform Singaporeans that as a merged entity, they would now enjoy the convenience of a one-stop service provider offering a full suite of services that include cable TV, Internet access (both broadband and dial-up), mobile, IDD service and residential fixed line phone services. As a continuation of the hubbing proposition, StarHub recently launched another advertising campaign "Things happen when you hub", which aims to introduce StarHub’s range of integrated entertainment and infocommunication solutions targeted at PMEBs, youths and families.


Mr Victor Jeffrey, CEO for Superbrands Singapore said, "The StarHub brand, although only three years old, has firmly established itself as one of Singapore’s most well known and trusted brands. With extensive marketing and high consumer awareness, StarHub has shown again that many consumers trust quality and reliability as a key factor when purchasing their chosen brand."


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