StarHub Mobile customers to benefit from this new value-added service


Singapore, 20 May 2004 - CNN News goes ‘mobile’ in Singapore as StarHub today introduced a complete mobile offering of CNN News to its postpaid mobile customers, who will be the first to know about the latest news and happenings in the world even while on the move.


With immediate effect, StarHub’s customers will be able to access CNN News Information Service from their mobile phones and enjoy having at their fingertips the latest news including top stories, regional and world news, as well as business and financial news. In addition, they can receive a wide range of useful information on sports, entertainment, technology updates, health news and world weather. And all these are delivered to them via SMS, Gee! or Java download on their mobile phones.


SMS delivery allows practically everyone with a basic SMS-enabled mobile phone to request for CNN News via an on-demand or regular basis. Those who access CNN News Information Service on StarHub’s Gee! Menu* via GPRS or WAP access, are able to get useful information in addition to news reports. For greater convenience, customers can choose to have top news stories presented in ticker format where headlines are scrolled across their mobile screen for easy reading and to read any story in full, all they have to do is to click on the ticker. To get started, customers simply download the Java application that will enable them to access the CNN Live service.


“StarHub is constantly on the lookout for exciting and innovative services that enrich and enhance our customers’ mobile lifestyle. We recognise that fast and accurate news and information are crucial to the people in a busy cosmopolitan city like Singapore, so it is important for them to have quick and easy access to breaking news and information at all times. We decided to bring CNN News Information Service to all our customers, ranging from individuals who consume news and information in basic format on their SMS-enabled mobile phones, to those who want to view the latest updates in colour and with pictures on their more sophisticated mobile phones, “ said Chan Kin Hung, Head of Mobile Services at StarHub. “Only StarHub can deliver and fully empower customers with the latest news through hubbing with our ‘live’ CNN News on StarHub CableTV and our delivery of CNN News on their mobile phones.”


With the new CNN News Information Service, StarHub now provides a comprehensive suite of local and international news to better enhance the information needs of its mobile customers.


* Gee! Menu features a comprehensive suite of StarHub’s mobile data services



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Editor’s Notes


Access charges for CNN News Information Service:

·           Via SMS - $0.21 per SMS received;

·           Via Gee! - $0.0053 per kilobyte of data downloaded via GPRS access or $0.158 per minute using WAP access;  

·            Via Java Download - Users pay $6.30 to enjoy the CNN Java service which gives them 30 days of access. The usual access charge of $0.0053 per kilobyte of data download via GPRS access or $0.158 per minute using WAP access will be applicable when customers use these applications to read the news..


Prices are inclusive of GST