China's Sole English Channel Arrives In Singapore


Singapore, 10 November 2004 – StarHub is set to open another window to China. Come tomorrow, 10 November 2004, China’s sole English-language channel, CCTV-9 or CCTV International, will be launched on StarHub CableTV, Channel 97.


CCTV-9 will be available at no additional cost to all StarHub’s Digital Cable customers who also subscribe to StarHub CableTV’s World News Basic Group.  Presently, the World News Basic Group already consists of BBC World, Bloomberg Television, CNBC Singapore and CNN, giving viewers a well-rounded palate of financial, business and general news from Europe, the United States and Asia.  With the focus on the Chinese perspective offered by CCTV-9, viewers will be able to enjoy an even more comprehensive range of news coverage on StarHub CableTV.


“StarHub is always on the lookout for new and exciting channels to complement our existing channel line-up, so that our customers’ viewing pleasure is maximised,” said Ms Sandie Lee, Senior Vice President, Cable TV Services, StarHub.  “We welcome CCTV-9 to our family of channels. Its addition will make StarHub CableTV’s already unbeatable news coverage even more complete, and further augment our entire programme offering.”


“This launch of CCTV-9 is timely, as there is heightened interest in China and its rapidly rising economy.  Local viewers with business interests and dealings in China, especially the English-speaking PMEBs, will find the information provided on this channel useful and practical,” added Ms Lee.


Dr Christopher Chia, Chief Executive Officer, Media Development Authority said, "We are pleased to see the English-language CCTV-9 carried on StarHub CableTV.  CCTV-4 is already available on cable in Singapore and the addition of CCTV-9 now allows Singaporeans greater access to information on China."


CCTV-9 is programmed by China's largest national television network, China Central Television.  Airing 24 hours a day, seven days a week, CCTV-9 offers a host of news and feature programmes . Viewers can now have a convenient and engaging means of gaining insights into China’s society, politics, economics, history, culture as well as the Chinese viewpoints on international affairs.


Among the key programmes on CCTV-9 are World Wide Watch (in-depth analysis on international issues), Biz China (latest financial activities and market trends), Asia Today (news in Asia), Dialogue (talkshow and public forum), and Around China (features China’s many ethnic groups).