01 July 2005

Singapore, 1 July 2005 – Come June 2006, football mania is set to take Singapore by storm. The first round of the 2006 FIFA World Cup GermanyTM will only kick off next year, but the fever has already started with the World Cup Qualifiers well underway.


As the Official Broadcaster of the 2006 FIFA World CupTM, StarHub Digital Cable gears up to offer local soccer fans the very best in football action. Only StarHub offers complete “live” coverage of all 64 World Cup matches, via a minimum of four dedicated World Cup channels. There will also be interactive applications launched on StarHub Digital Cable that will further enhance the viewer’s enjoyment of the event.


StarHub will announce the details of its 2006 FIFA World CupTM advertising packages this evening at a trade event held at Thumper, Goodwood Park Hotel.


The magic of football draws an unparalleled audience and the FIFA World CupTM is well acknowledged to be the most watched sports event. The 2002 FIFA World Cup Korea/JapanTM captured a cumulative audience of close to 30 billion viewers from 213 countries. Locally, the matches drew an estimated 2.68 million viewers, or nine in every ten adults.


All this means a boon for advertisers. In Singapore, the unaided brand recall for any one of the World Cup local broadcast sponsors, and any of the 2002 FIFA World CupTM advertisements were rated highly at 75 percent and 74 percent respectively (Source: Nielsen Media Research).


Mr Patrick Lim, StarHub's Vice President of Advertising Sales, Consumer Markets, said: “StarHub has a proven track record in offering maximum mileage to its sponsors and business partners. Companies that are betting their advertising dollars on StarHub Digital Cable’s broadcast of the 2006 FIFA World CupTM will win high visibility and unrivalled brand exposure.”


Mr Edmund Ng, Marketing Manager of Tiger Beer, Asia Pacific Breweries (Singapore) added: “Tiger Beer has always enjoyed a strong partnership with StarHub. Our role as a Platinum Sponsor of SCV’s broadcast of the 2002 FIFA World CupTM in Singapore has enabled our brand to achieve widespread positive association with the sport, and at the same time, touch the hearts and minds of our target market. Tiger Beer is a huge patron of soccer, and our collaboration with StarHub allowed us to bring world-class football to local sports fans. It has indeed been a win-win partnership.”


Exclusive World Cup content that is offered to subscribers of StarHub Digital Cable’s Sports Group, like World Cup Previews and daily highlights, player/coach interviews, extended camera coverage, post-match analyses and “live” studio presentations will add synergistic appeal to the “live” match broadcasts.


Mr Kok Wah Chuen, 26, who is an avid fan of the Brazilian team, said: ”The exclusive content offered by StarHub will definitely enhance my enjoyment of the World Cup and keep me glued to my seat.”


Advertisers can find out more about advertising opportunities for the 2006 FIFA World CupTM, by contacting the StarHub advertising sales hotline at (65) 6725 2028 (tel) or adsales@starhub.com (e-mail).


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