23 July 2007

Football Channel will offer 24-hour Premier League programming, including ‘live’ matches, studio preview and review shows, half-time studio highlights, and magazine programmes

Singapore, 23 July 2007 – StarHub today announced that it will launch a brand new sports channel - Football Channel, dedicated to 24-hour Premier League programming. Football Channel will be made available to all StarHub Digital Cable’s Sports Group customers when the Premier League season kicks off in August 2007.

The new channel will be packaged fully by Hong Kong’s Goal TV, in association with Ten Sports in Dubai.‘Live’ Premier League matches and magazine programmes on the channel will be produced by TWI, the FA Premier League's official producer and distributor of its international coverage, while Premier League highlights, studio previews, half-time studio shows and match summary shows will be produced by Goal TV and Ten Sports (please see Annex A below).

Ms Tham Loke Kheng, StarHub’s Senior Vice President for Content and Marketing said, “The Barclays Premier League is the most popular league in the world and in Singapore. Bringing our customers quality Premier League programming is a top priority for StarHub, and to that end, we are glad to develop Football Channel in partnership with Goal TV and Ten Sports - two established sports media companies that provide football programming to a combined audience of over 100 million. We are confident that Premier League buffs in Singaporewill enjoy what Football Channel has to offer.”

Tom Kressner, CEO of Goal TV said, “We are pleased to be working with StarHub and to have the opportunity to develop a new and exciting channel that will bring viewers Premier League content round-the-clock. Leveraging on our experience in running a dedicated football network catering to Asian audiences, we will be offering a wide array of content that will complement the ‘live’ matches in creating an immersive viewing experience for soccer fans.”

Football Channel will also be made available to StarHub’s Digital Terrestrial Television (DTTV) customers.

More exciting details on its Sports Group offerings will be unveiled soon.

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Annex A

About Goal TV

Goal TV is a dedicated football network jointly owned by Yes Television (Hong Kong) Limited and Astro All Asia Networks in Malaysia. The network offers Asian audiences targeted, localised programming of top European soccer to meet the highest demands of Asia's many millions of football fans. Goal TV's original channels Goal TV 1 and Goal TV 2, are among Asia’s fastest-growing sports channels, reaching 60 million viewers in 16 countries.

About Ten Sports

Ten Sports is the world's number one sports channel for South Asians and reaches an estimated 50 million homes in the sub-continent, Middle East, Europe, Asia and the United Statesand Canada. The channel is headquartered in Dubai, and has been producing 'live' English Premier League shows in the Middle Eastfor the past three seasons. In addition to Premier League content, the channel also produces 'live' Champions League studio shows among other sports programmes in both the Middle Eastand the Indian sub-continent, where it is the most highly rated sports channel. Executive producers of Ten Sports - Peter Hutton and Jason Offord, have over twenty years of football production experience behind them, and were formerly from companies including Sky Sports, the Premier League broadcaster in the UK, as well as Trans World International, the producers of the Premier League international feed.