24 September 2007

Singapore, 24 September 2007 – There will soon be a lot more batting and putting on local television, thanks to StarHub Digital Cable. StarHub, Singapore’s largest pay-TV operator, has announced the launch of two new sports channels - Neo Sports on 26 September 2007, and Golf Channel on 16 October 2007.

Neo Sports - enhanced value for cricket customers

Neo Sports, on Channel 109, is a new 24-hour cricket channel that will feature all home matches by the Indian and Bangladesh cricket teams, as well as Indian domestic tournaments. The channel will also showcase various cricket-related programming including interviews with top cricketers and analyses. The programming on Neo Sports will complement StarHub’s current cricket offering – Cricket Channel (Channel 110), which offers international 'live' cricket matches by the International Cricket Council (ICC), and home matches by the Australia and England cricket teams.

Neo Sports will be bundled with Cricket Channel to form the new Cricket Group with a monthly subscription of $30 ($32.10 with GST).  From now till end March 2008, customers can enjoy the Cricket Group at a discounted price of $25 ($26.75 with GST) monthly.

"The new Cricket Group, comprising Neo Sports and Cricket Channel, will provide an enhanced value for our cricket customers as they will enjoy a double dose of their favourite sport. We hope that our cricket customers will be thrilled with this news and with StarHub’s extensive cricket content," said Mr Patrick Lim, StarHub’s Vice President of Cable TV Services.

Golf Channel -enhanced value for Sports Group customers

The Golf Channel (Channel 26) is a 24-hour golf-centric channel featuring tournaments played around the world including news, instructional and original productions. The channel will air over 60 hours of ‘live’ and delayed coverage of all the golf happenings around the world each week, and these include US PGA Tour, European PGA Tour, LPGA Tour, Champions Tour and Nationwide Tour. 

Golf Channel will be available at no additional cost, to all Sports Group customers using the digital set-top box, HubStation or HD set-top box.  With the introduction of Golf Channel, StarHub’s Sports Group customers can enjoy as many as eight dedicated sports channels. The other Sports Group channels are ESPN, Football Channel, Goal TV 1, Goal TV 2, STAR Sports, SuperSports and SuperSports Plus.

American football league on Goal TV

To ensure that its Sports Group customers get their football fix, StarHub has acquired the broadcast rights for the current season of National Football League (NFL), to be aired over Goal TV 1 (Channel 107) and Goal TV 2 (Channel 108).  Goal TV 1 and Goal TV 2 will carry two ‘live’ NFL games each week, and the weekly Magazine Show: NFL Game Day, from September 2007 to January 2008.

The NFL is the largest and most prestigious professional American football league, consisting of 32 teams from American cities and regions. One of the most popular sports leagues in the United States, the NFL has the highest per-game attendance of any domestic professional sports league in the world, drawing over 67,000 spectators per game for its most recently completed season in 2006.

“StarHub is constantly looking for ways to add value to our customers. We are glad to provide the Golf Channel and NFL games to our Sports Group customers at no additional cost to them,” added Mr Lim.  ”The launch of Golf Channel will bring the total number of sports channels offered by StarHub Digital Cable to 10. This is something only StarHub can provide.”

For more informtion on StarHub Digital Cable, visit www.starhub.com/cabletv.

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