22 May 2009

- With the new channels - Asian Food Channel, Bloomberg and JimJam - StarHub TV onMobile will boast 11 popular channels of "live" news, sports, food and entertainment programmes
- StarHub 3G Mobile post-paid customers can view Animax, Bloomberg Television and CTI TV channels for free
- Other channels are available to customers for an affordable rate of $1 for 24-hour viewing of all channels



Singapore , 22 May 2009 - StarHub today announced that it will bolster its premium mobile TV offering by adding three StarHub TV channels - Asian Food Channel, Bloomberg and JimJam (see Editor's Notes) - to its StarHub TV on Mobile service.

StarHub TV on Mobile features a selection of popular "live" news, sports, food and entertainment channels for "anywhere, anytime" viewing on any 3G or 3.5G mobile phone. The current channel line-up includes CNN, CNBC, Channel NewsAsia, Football Channel, Goal TV1, Goal TV2, Animax and CTI TV.

"By extending TV viewing to the mobile phone, StarHub offers customers the freedom to view their preferred channels, wherever they are and whenever they want. With the additional channels, StarHub TV on Mobile provides even more choice for customers. For example, parents can entertain their children by allowing them to view the very popular, family-friendly JimJam programmes on their mobile phones. With Bloomberg Television, business professionals and entrepreneurs can access up-to-the-minute financial news on their mobile phone, while those customers interested in Asian food delights can get their fix from the Asian Food Channel!” said Mr Chan Kin Hung, Head of Personal Solutions and Advanced Multimedia Services at StarHub.

From 23 May 2009, StarHub 3G Mobile post-paid customers will enjoy free* access to Animax, Bloomberg and CTI TV, or pay only $1 for 24-hour access to all other channels in the StarHub TV on Mobile line-up. Subscribers of StarHub TV on the Sports tier can watch ALL these channels for free. No additional charges will be incurred for data usage, which means that users can watch the channels freely and constantly without worrying about sky-high data charges.

Customers with the latest smartphones such as BlackBerry Storm, HTC Touch HD, Samsung Ultra Touch and the soon-available HTC Magic can enjoy the added convenience of one-click instant access from the StarHub TV on Mobile application when they select and watch any channel. Alternatively, customers can access the StarHub TV on Mobile service from the Gee! portal.

For more information on StarHub TV on Mobile, please go to www.starhub.com/mobile.

*Free access to Animax, Bloomberg and CTI TV is a promotional offer valid till 30 June 2009.

Editor's notes

Asian Food Channel
Asian Food Channel is a food lifestyle channel featuring shows on Asia's food treasures. It brings viewers to Asia's best restaurants, its finest chefs, extraordinary cuisines, and anything that defines and refines the culinary expertise that has become synonymous to Asia.

Hian Goh, Managing Director, The Asian Food Channel, said: "Now you can view your favorite Asian Food Channel programmes anywhere and any time. We believe this will whet the appetites of Singaporeans who are as passionate about food as we are."

Bloomberg Television
Bloomberg Television delivers global, regional and local business and financial news, information and analysis, along with continuous up-to-the-second market prices, weather and sports.

Shawn Galey, Singapore-based managing director of Bloomberg Television's Asia operations, said: "We welcome StarHub and its mobile subscribers to viewing up-to-the-minute business and financial news on Bloomberg Television. The Singapore market and its residents are a key hub for Bloomberg, and we are pleased to expand our channel viewership even further."

Family-friendly channel JimJam is dedicated to pre-school children aged between one to six years of age. Only the best loved and most trusted names come out to play daily on JimJam – a place where children can develop and families can grow together.

Maria Kassova, JimJam Regional Director, Asia Pacific, said: “JimJam is thrilled to be launching on StarHub’s Mobile TV platform as the quality of service being offered is exceptional. We look forward to inviting current subscribers of JimJam and new audiences to enjoy the family friendly channel via this exciting format."