Singapore, 6 November 2009 – Today, Hewlett-Packard (HP) and StarHub are excited to jointly unveil the PC manufacturer’s latest designer offering – the HP Mini by Studio Tord Boontje – at the Singapore Zoo, back to nature where inspiration begins. The HP Mini by Studio Tord Boontje will be offered exclusively in Singapore by StarHub. A portion of the proceeds from the sale of each HP Mini by Studio Tord Boontje will go towards the conservation and breeding efforts of an endangered animal in the Singapore Zoo.
The HP Mini by Studio Tord Boontje is the result of HP’s latest collaboration with world-renowned Dutch industrial designer, Tord Boontje. Inspired by ‘harmony in nature’, the limited edition HP Mini by Studio Tord Boontje breaks new ground with the industry’s first three-dimensional (3D) PC surface technology – HP Imprint 3D. This technology brings a unique depth and effect to Boontje’s pattern of flora and endangered animals that unravels onto the palm rest and touchpad of the notebook.
Additionally, the HP Mini by Studio Tord Boontje is made with a mercury-free LED backlit display panel, and packaged in recyclable materials printed with soy-based ink.
Serena Yong, general manager of HP Singapore, Personal Systems Group, said, “Collaborating with Tord Boontje is a natural extension of HP’s strategy to align with leading designers who have a unique point of view on design and technology. This collaborative effort re-iterates HP’s design leadership in the PC industry and speaks to today’s design-savvy and socially-conscious consumers.”
“We are excited to work hand-in-hand with our long-term partner, StarHub, to present discerning consumers with this brand new designer experience. Together, we offer an elevated personal computing experience based on a value proposition of exclusivity, reliability, performance and robust connectivity.”
Existing and new StarHub customers will be entitled to the following special offers on the HP Mini by Studio Tord Boontje:
"StarHub is committed to engaging our customers and promoting awareness of animal and environment protection. So, we are certainly excited to offer a Mini notebook designed with the nature in mind – the limited edition HP Mini by Studio Tord Boontje – to our customers as part of our exciting line-up of year-end festive goodies. Together with our fastest home and mobile broadband offerings, our MaxOnline and MaxMobile customers get to enjoy a truly enhanced online experience over this sleek and stylish designer notebook computer," said Ms Iris Wee, Head of Marketing at StarHub. "At the same time, we are delighted to partner HP in raising funds for the Singapore Zoo through the sale of the HP Mini by Studio Tord Boontje. This demonstrates our continual efforts to develop new initiatives that focus on environment and animal conservation awareness."
Taking the theme of 'harmony in nature' one step further, HP and StarHub have collectively pledged to donate up to S$30,000 from the sale of the HP Mini by Studio Tord Boontje to the Singapore Zoo. For every unit of the HP Mini by Studio Tord Boontje purchased, HP and StarHub will jointly contribute S$10 towards the conservations and breeding efforts of an endangered animal in the Singapore Zoo.
“HP and StarHub jointly invite all socially-conscious consumers to join us in aiding Singapore Zoo in their continuous efforts for wildlife conservation as we raise funds through the sale of the HP Mini by Studio Tord Boontje,” said Serena Yong.