Singapore, 1 October 2009 - StarHub announced today that it did not procure from FAPL the rights to the Barclays Premier League (BPL) for the 2010/11, 2011/12 and 2012/13 seasons. Its carriage of ESPN (Channel 23), STAR Sports (Channel 24) and STAR Cricket (Channel 110) will also end with effect from mid 2010.
"While we are committed to offering quality sports content, we are mindful of the balance in meeting consumers' expectations in regards to price, and shareholders' expectations in terms of profits. Presently our Sports package is priced below the cost of the content that makes up that package. Our bid for BPL was aggressive, but also made with the intent to hold retail prices stable," said Ms Kathleen Syron, Head of Content, StarHub.
"StarHub holds the exclusive broadcast rights for the current BPL season which will end in May 2010. Customers can catch the matches on our pay TV, mobile and online platforms. In addition, sports fans can continue to catch delayed telecasts of BPL matches featuring top clubs Chelsea, Liverpool and Manchester United on Goal TV 1 and Goal TV 2 for the present and future seasons,” added Ms Syron.
StarHub carries over 130 channels offering key genres such as education, entertainment, drama and movies, besides sports. StarHub will continue to focus on offering quality content at affordable prices.
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