Singapore, 18 January 2010 – For the first time, consumers in Singapore are able to enjoy a movie ticketing service on the television platform! This convenience has become a reality today, with a new collaboration by StarHub and Golden Village to launch the Interactive TV Movie Ticketing over the StarHub TV platform.
With immediate effect, all StarHub TV customers using the HubStation and HubStation HD will have the ability to book and purchase movie tickets from Golden Village with just a few clicks on their TV remote controls. The simple and user-friendly interface allows customers to select the movie, the cinema and the screening time. They are also able to access real time information on the availability of their preferred seats. Similar to the online experience of booking a movie ticket, StarHub’s Interactive TV Movie Ticketing only comes with a $1 transaction fee, in addition to the prevailing rate of each movie ticket.
"StarHub is thrilled to be the first TV operator in Singapore to offer a movie ticketing service. We are increasingly giving local consumers more opportunities and reasons to use the TV set and remote control, empowered by our two-way set-top boxes, as a set of lifestyle tools. Now they can do so much more without even leaving their comfortable couches – enjoy quality TV content, chat via TV SMS, retrieve information relevant to their lifestyles, and now even purchase movie tickets too! StarHub will continue to innovate and deliver new delightful experiences, convenience and benefits to our customers," said Ms Ong Bee Lian, StarHub’s Vice President of Home Solutions.
"This is another breakthrough in remote movie ticketing channels, and Golden Village is proud to partner StarHub in this groundbreaking initiative to revolutionize the movie going experience in Singapore. Golden Village has over the years been building remote movie ticketing channels like the latest iGV mobile application, AXS stations and our website, the move into movie ticketing via a TV network is a natural step forward. We are once again the first cinema exhibitor to offer such an innovative service, and this is definitely in line with our ongoing efforts to make it easier for patrons to purchase movie tickets anytime, anywhere," said Mr Roger Lim, Chief Information Officer, Golden Village Multiplex Pte Ltd.
Other Interactive TV services offered by StarHub include the latest updates on 4D results, TOTO results, stock prices, movie screening times and weather information. StarHub TV customers simply press Channel 800 on their remote control to access StarHub’s suite of Interactive TV services.