20 February 2013

Singapore is first country outside Japan to welcome new Japanese entertainment channel

Hello! Japan will be offered free-of-charge to all StarHub TV customers

Singapore, 20 February 2013 – On 25 February, StarHub will be the first pay TV operator to bring in Hello! Japan, an all-Japanese entertainment and lifestyle channel, out of Japan. The channel which will be offered free-of-charge to all customers on StarHub TV Channel 149, will offer viewers a robust line-up that ranges from documentaries and dramas to movies and variety shows produced by top Japanese TV stations such as NTV, TBS, TV Asahi and TV Tokyo.

Hello! Japan,  owned by leading Japanese broadcaster, J Food & Culture TV, will allow viewers to eat, live and breathe Japan through its round-the-clock broadcast on StarHub TV. All programmes on the channel will be aired in its original language with English subtitles. Hello! Japan adds to StarHub TV’s stable of Japanese content which comprises Animax (Channel 532), a channel dedicated to anime and youth lifestyle programmes, NHK World Premium (Channel 147), a 24-hour entertainment and lifestyle channel, NHK World TV (Channel 148), a news and lifestyle channel, as well as E City (Channel 111/825), a general entertainment channel that showcases popular Japanese titles.

Some key titles viewers can look forward to on Hello! Japan are Athletic Fire , an award-winning variety show that invites famous athletes and celebrities to compete against one another, Hungry Hoppers , which features a trio from Hokkaido travelling around Japan in search of delectable gourmet, and Music Station , a programme which focuses on the Japanese music scene and features top J-Pop artistes performing “live” in the recording studios.

Ms Lee Soo Hui, Vice President of Media Business Unit StarHub, expressed, “We are pleased to be the world’s first to bring in such premium content that has never been seen outside of Japan, to our local audience. The addition of Hello! Japan will strengthen StarHub TV’s offerings of Japanese line-up, reinforcing its leadership in Asian content. As part of our commitment to provide the best value for our customers, we will be offering Hello! Japan as a complimentary channel."

"We are confident that Hello! Japan will be welcomed by Singaporeans as many of them hail Japan as one of their favourite travel destinations. With a 100% Japanese programming that showcases the rich Japanese culture, our customers can now also enjoy a slice of Japan right in their own living rooms,” Ms Lee added.


Hello! Japan will be offered as a FreeView channel on StarHub TV, making it available to all customers at no additional cost. It will also be made available on Anytime TV, a new pay-as-you-watch cable TV plan exclusively for its home broadband customers who do not have a StarHub TV subscription.

 For more information on StarHub TV, visit www.starhub.com/tv.