30 May 2013

- New lifestyle channel will connect viewers with trusted brands through unique programming

- Complimentary access on multiple screens via FreeView and TV Anywhere-

Singapore, 30 May 2013 – StarHub TV have announced a partnership with Brand New Media to launch an exciting new complimentary lifestyle channel, TV4ME (StarHub TV Ch 109) on 3 June 2013, 10am. Based on an exciting new concept of inspirational content, the 24/7 channel is devoted to helping viewers improve all aspects of their lifestyles across work, rest and play.

Targeted at viewers aged 15 years and above, TV4ME’s brand-funded content strategy is focused on connecting viewers with the latest programming through brands which are the trusted authorities in their respective fields. By creating content tailored to the brands’ strengths and needs, TV4ME will be assured of content with high production values which also entertain and inform across a broad range of lifestyle interests.

“Viewers in Singapore are highly motivated and constantly seek out knowledge to improve their lifestyles," said Ms. Lee Soo Hui, Head of Media Business Unit, StarHub. “By partnering with Brand New Media and the world’s leading brands to create bespoke content for TV4ME, we hope to engage, motivate and ultimately inspire our viewers through the channel’s unique content.”

Coming onboard as the faces of TV4ME are popular personalities such as Paula Malai Ali, Asha Gill, Dominic Lau and Darren Lim. Programming highlights on TV4ME include Singapore 4ME, a weekly studio programme with special guests and experts will discuss the latest trends concerning travel, shopping, cooking, home DIY, fashion, beauty and body care. Other highlights include healthyMEtv, a series centred on healthy living; Torque of the Town, for car-lovers and motoring fans; and PropertyBuzz, a programme with news and updates on the local property market.

Perry Smith, CEO of Brand New Media expressed “We are excited to be working with StarHub and to be bringing TV4ME to Singapore. Brand New Media’s mission is to bring inspiring, informative and innovative programs to Singaporean consumers.” “TV4ME offers a unique new opportunity for advertisers in Singapore. Providing greater engagement with audiences through end to end content solutions that deliver strong results” said Damien Bray, Global Development Director, Brand New Media.

 TV4ME will be complimentary to all StarHub TV subscribers via the FreeView service. It will also be available on TV Anywhere via starhubtvanywhere.com. TV Anywhere is a multi-screen solution which allows StarHub TV customers to watch their favourite TV channels on their subscription plan on their personal devices such as PCs, Macs, iPads or tablets. For more information, please visit www.starhub.com/tv.