14 January 2014

-Rediffusion TV to offer Chinese Enrichment Programmes for Primary School Students-

Singapore, 14 January 2014 – Come 17 January, StarHub will launch Singapore’s first dedicated TV channel to offer Chinese enrichment programmes for Primary One to Six students. Rediffusion TV,an On Demand channel, aims to boost Primary School students’ Chinese language proficiency through a week-by-week assessment that closely follows the Primary School syllabus.

The syllabus on Rediffusion TV is curated and updated regularly by its educational arm, Eduplus Language Centre, which runs an established chain of language schools. Its syllabus will mirror lessons taught in school on a weekly basis, allowing students to continue their Chinese education at home. Showcasing a curriculum specially designed for curious minds, each episode on Rediffusion TV offers rich graphics, clear voiceovers, and step-by-step guidance—all to make learning Chinese more memorable and enjoyable for children from the ages of seven to 12. The programme even features tips on examinations and stress management.

Since its establishment in 1994, all five branches from the Eduplus Language Centre, which are registered with The Ministry of Education, have been known for their effective teaching methods. The founder of Eduplus Language Centre, Ms Chang Mei Hsiang, a veteran in the education industry will be the face of Rediffusion TV. She will be featured guiding children through the syllabus with her impeccable Mandarin. Besides wearing the hat of an educator, Ms Chang also helms the newly-revamped Rediffusion, Singapore’s first radio broadcaster catering to the locals.

Rediffusion TV is the second learning initiative introduced by StarHub as part of its push into the educational sector. AssessMe was the first of many online learning services launched by StarHub and is hosted on its new Learning Hub. AssessMe is an e-assessment service currently tailored for children attending primary school.

“There has been a lot of emphasis placed on Chinese education in recent years,” highlighted Ms Lee Soo Hui, Head of Media Business Unit, StarHub. “With the launch of Rediffusion TV, parents can now help their children set a firm foundation and master the language through a fun and light-hearted way.”

“The launch is extremely timely as school has just reopened,” Ms Lee added, “so parents with Primary School-going children who want to supplement their Chinese education will now have an affordable and reliable platform to turn towards. Eduplus is one of Singapore’s most respected enrichment centres and we are excited that it is partnering StarHub for its maiden TV foray.”

StarHub TV customers can sample six episodes from Rediffusion TV for free, starting from 17 January to 28 February. To access the free preview, viewers just need to press the VOD button, followed by “Shows On Demand” and select “Rediffusion TV- Free Preview”. Customers can subscribe to Rediffusion TV at a monthly subscription of $8.56 (including GST), and enjoy 50% off subscription for the first three months. To enable learning on the go, StarHub TV customers who signed up for Rediffusion TV can access the channel on TV Anywhere at no additional charge. For more information on StarHub TV, visit www.starhub.com/tv.