-Season two sees new Taiwanese guru, new Men’s Team, and six fresh faces in Ladies’ Team-
-English subtitles will be offered for the first time-

Singapore, 28 March 2014Lady First – Singapore will be back on StarHub TV after a successful first season! The well-loved Singapore’s version of Taiwanese beauty and lifestyle magazine show, Lady First, will premiere on 3 June, with a new skincare expert from Taiwan, and an episode specially targeting the men, with a new Men’s Team. The Ladies’ Team, comprising of 13 ladies altogether, includes six new faces. Non-Mandarin speaking customers will also get to enjoy the show as season two will come with English subtitles for the first time.

Lady First – Singapore which is a collaboration among StarHub, Hong Kong TVBI and its Taiwanese arm TVBS, will see the return of straight-talking host Pauline Lan as the anchor. Skincare expert Liu Yan will join the original line-up of Taiwanese resident glamour gurus, comprising of Kevin Chou, Wu Yi Lin and Xiao Kai. Also one of Lady First’s resident gurus in Taiwan, Liu Yan is no stranger in the entertainment industry. She has made frequent appearances, giving expert skincare advice on various magazine shows over the past decade.

To incorporate a local perspective to the expert advice, Singapore’s top gurus Bryan Gan and Keith Png will return as the skincare expert and style whiz respectively. New to the Singapore’s team of gurus are celebrity hairstylist Dexter Ng, and fitness instructor Jackson Tan.

Dexter is an award-winning hairstylist who has styled local and regional celebrities like Stefanie Sun, Christy Chung and Gong Li. Jackson is well-known in the local fitness scene and is a personal trainer to many local celebrities. He was also previously appointed as the fitness consultant to several multinational corporations.

Homegrown singer Kelly Poon will continue to lead the Ladies’ Team to explore beauty and fashion topics close to the hearts of Singaporean women. These topics range from the most effective slimming method, to dressing in autumn and winter wear with aplomb, in tropical Singapore.

Viewers will also be able to spot six new faces in the Ladies’ Team, with the addition of familiar local artistes such as Charlyn Lin, Lina Ng, Constance Song and Yang Li Bing, as well as popular beauty blogger Hayley Woo, and Eurasian starlet Rebecca Spykerman.  They will join seven local personalities from the inaugural Ladies’ Team such as Candyce Toh, Cheryl Wee, and Silver Ang to give their take on beauty and fashion. 

“We are encouraged by our viewers’ response to Lady First – Singapore. The success of our inaugural Lady First – Singapore would not have been possible without the support of our partners TVBI and TVBS. Viewership was over three times higher than the previous programme in the same timebelt, and even had a positive knock-on effect on the viewership for the original Taiwanese Lady First programme, also available on StarHub TV,” said Ms Lee Soo Hui, Head of Media Business Unit, StarHub.

She added, “We are pleased to bring back Lady First – Singapore to our viewers with all new exciting beauty and fashion topics, specially customised for the Singaporean audience. With the introduction of our brand new Men’s Team, we also hope to attract the male segment of our customers to watch this programme.”

Lady First – Singapore premieres on E City (StarHub TV Channel 111/825) on 3 June, every Tuesday at 8pm. It will also be available on StarHub TV Anywhere, so viewers can gain anytime, anywhere access to the programme.

Across various social media platforms such as StarHub Entertainment Facebook page, Instagram and Twitter, viewers can expect regular updates on episodic topics, ‘live’ updates from on-ground events, and even participate in weekly contests. All Lady First – Singapore’s trailers and videos will be accessible via StarHub’s dedicated YouTube channel. In addition to sharing thoughts on Twitter via #ladyfirstsg, viewers can also congregate at StarHub’s dedicated discussion forum, StarHub Community via www.community.starhub.com for all things related to beauty and fashion.

On its second screen StarHub TV Buddy, viewers can look forward to increased interactivity, in addition to accessing real-time product reviews, cast details and highlights of the show. They will be able to have their say by voting for their favourite stylist or lady from the Ladies’ Team. Polls will also be conducted amongst users to find out the most effective slimming tip, for instance. Results will then be tabulated and made known to users instantly.

To preserve the integrity of the programme which has always been to present unbiased tips and recommendations by stylists, brands of featured products on Lady First – Singapore will be masked out on TV. Viewers can however, choose to visit its microsite at www.starhub.com/ladyfirstsg by May, or via StarHub TV Buddy to find out more.

Viewers can look forward to catching 13 exciting episodes with brand new topics from of the second season of Lady First – Singapore.  The topics which are customised for the ladies and men in Singapore include:

·       Slim Down! Shape Up!

·       Hairy Nightmares

·       The Male Revolution

·       The Korean Wave

·       Hairstyles that make men go Ooh la la

·       SOS Quick Fix

·       Online Shopaholics Unite!

·       Thigh-tanic

·       Tropical Winter Fashion

·       Cover Up!

·       Bags Attack

·       Forever Young

·       Queen of Elegance