21 October 2015

Singapore, 21 October 2015 – StarHub TV customers who are fans of Malayalam programmes can look forward to another dedicated channel in Malayalam. Come 23 October, they will be able to enjoy blockbuster movies when Asianet Movies (StarHub TV Channel 140) launches on StarHub TV.

Asianet Movies, a 24-hour Malayalam movie channel, will offer viewers unparalleled movie choices, ranging from evergreen classics to the latest box office hits. Carrying over 1,000 titles featuring the biggest stars in Kerala, Asianet Movies is home to the biggest Malayalam film library in India. Together with the existing Asianet (StarHub TV Channel 139), a general entertainment channel also in Malayalam, it will form the new Nidhi Pack which will give StarHub TV customers the ultimate Malayalam entertainment.

"When StarHub first launched Asianet some years back, local Malayalee households were able to enjoy quality content in their language on a dedicated channel. Today, we are pleased to enhance their viewing entertainment with the introduction of Asianet Movies. The launch of Asianet Movies also signifies StarHub's continuous efforts in catering to the needs of ethnic communities in Singapore," said Ms Lee Soo Hui, Head of Media Business Unit, StarHub.

"We are extremely pleased and excited to strengthen our offerings on StarHub TV with the launch of Asianet Movies, India’s first 24-hour Malayalam movie channel.  The channel showcases the best of Malayalam movies and we are confident that the Malayalee Diaspora in Singapore will be excited by this addition," expressed Mr Reghu Ramachandran, Senior Vice President of Asianet.  

Viewers can look forward to some of the latest hit movies such as: Ennum Eppozhum, a comedy that tells the story of a lazy and uninspired senior reporter and a junior family court lawyer who is eager to pick up pro bono cases for the good of the society; Aadu Oru Beekara Jeeviyalla, a side-splitting movie about seven simpletons who went on a road trip in pursuit of a mythical plant; andImmanuel, a 2013 film by acclaimed director Lal Jose, that narrates the protagonist’s intrinsic goodness even in the face of adversity.

To watch Asianet Movies, StarHub TV customers can subscribe to the Nidhi Pack at $16.05 (including GST) per month. The Nidhi Pack comprises Asianet and Asianet Movies. To coincide with the Deepavali celebrations, StarHub is offering both new and existing subscribers a 50% discount for three months when they sign up for the Nidhi Pack between 29 October and 28 December. All StarHub TV customers can also look forward to catching a free preview of Asianet Movies from 9am on 23 October to 12pm on 16 November.

For more information on StarHub TV, visit www.starhub.com/tv.