Singapore, 8 November 2016 – StarHub today launched a new service that provides small-to-medium sized enterprises (SMEs) with the devices, software and technical support necessary to manage their IT needs effectively at a monthly flat fee. 

"Device Subscription Service" is part of StarHub Enterprise Hubbing strategy. It is a first-of-its-kind here designed to help SMEs seeking to make a successful start quickly, raise productivity through IT upgrade, or scale up operations by adding employees.

"Rising business costs and hiring difficulty remain top concerns among local SMEs. With Device Subscription Service, StarHub can help SMEs manage these challenges effectively by lowering upfront IT investment as well as taking away the complexity of maintaining an IT team," said Sebastian Tan, Vice President of Enterprise Solutions, Services and Delivery, StarHub. "As the IT spending is incurred as a monthly expense rather than an upfront capital investment, SMEs will be able to better allocate resources towards growing their core business.”

At launch, StarHub has partnered HP to provide high-performing desktop and notebook PCs, as well as print devices for the new Device Subscription Service.

“HP empowers SMEs to focus on their next breakthrough without having to worry about the cost and time to manage their technology assets,” said Lionel Chng, Managing Director, HP Inc. Singapore. “Our partnership with StarHub to introduce the Device Subscription Service will break traditional conventions of how PC and printers are typically purchased and managed. This new service model will also cover the secure disposal and upgrade to the latest technologies to ensure small businesses remain productive and think big.”

SMEs can choose from a variety of price plans to access the right combination of devices that best address their needs over 24 or 36 months. All new and existing StarHub Business Fibre Broadband or Business Mobile customers can enjoy a limited-time offer of $15 monthly savings for every Device Subscription Service plan subscribed. After this discount, the Office User plan charges $43.00 per month for the use of a HP ProDesk 400 Desktop Mini while the Mobile User plan, priced at $48.00 per month provides access to a HP ProBook 430 G3 Notebook. For high-speed, professional-quality color printing, they can choose the HP PageWide Pro MFP 477dw at $35.00 per month or the HP Color LaserJet Pro MFP M277dw at $22.00 per month.

SME customers can subscribe to Device Subscription Service on top of StarHub’s Smart Office Suite, to enjoy a super-sized bundle of fibre broadband, mobile connectivity, office phone service, and related hardware, software and IT support. This one-stop-shop offering makes it convenient and cost-effective for SMEs to get all the communications services and devices to support their business needs and goals.

All HP devices from Device Subscription Service will come pre-installed with Windows 10 Pro, McAfee internet security software and the option to subscribe to business productivity tool, Office 365, allowing customers to start sending emails and enjoying protection from cyber malware right from the point they turn on the devices, alleviating the hassle of purchasing and installing the software separately themselves.

As device downtime can potentially impact productivity, sales and customer service for companies, Device Subscription Service provides a dedicated technical helpdesk as well as next business day, on-site technical support for devices. This will also save customers the hassle of sending faulty devices to a service centre for repair, allowing them to fully focus on their core business.