18 October 2019

Goodbye premium sports add-ons, hello upsized sports packs with NBA only on StarHub Entertainment

NBA games free for all StarHub Sports Pass, Sports Group and Go Max subscribers

Singapore, 18 October 2019 – Calling all basketball fans, StarHub has inked an agreement with the National Basketball Association (NBA) to bring up to seven live games per week through NBA TV, the NBA’s 24/7 dedicated channel. Additionally, StarHub will offer select NBA Playoffs games, as well as the entirety of the Conference Finals and The Finals. NBA TV HD will be available on StarHub from 18 October 2019, 9am.

Only on StarHub, subscribers will be able to enjoy NBA games alongside their other favourite sports, all in one pass. All StarHub Sports Pass, Sports Group and Go Max subscribers will be able to tune in to all the basketball action at no additional cost. For those always on the go, the newly launched Go Max streaming pack, with no contractual obligations, is the top choice for all NBA fans.

On StarHub, the only telco in Singapore to broadcast NBA games at the start of the 2019-20 NBA season, customers can cheer on their favourite basketball teams live and catch NBA regular season games on the newly launched NBA TV HD channel, and NBA Playoffs games from the second round onwards on Hub Sports 2. NBA TV also joins more than 40 other premium and unique channels only available on StarHub. With the addition of the NBA to existing sporting events like the BWF World Tour, ITTF World Tour, UEFA Champions League and Rugby World Cup 2019, only on StarHub can customers enjoy an all-encompassing coverage of world-class sports in one pass.

As an official broadcast partner of the NBA in Singapore, StarHub will deliver an exhilarating line-up of live basketball games and programmes to its subscribers through NBA TV, the NBA’s 24/7 dedicated channel. With the 2019-20 NBA regular season starting on 23 October, supporters of the sport can enjoy preseason NBA games live and one regular season game per day.

Home to some of the biggest sports stars around the world, customers can expect non-stop world-class basketball action week after week. Other highlights include coverage of the NBA All-Star Weekend; the annual NBA Draft; select games from the NBA G League and the Women’s National Basketball Association (WNBA). Live coverage of the NBA Playoffs starting from the Conference Semi-Finals to the NBA Finals will be broadcast on Hub Sports 2.

“A quick glance around the market, we see sports often offered as a premium content on top of a basic subscription, increasing costs and reducing accessibility to customers,” said Mr Yann Courqueux, Vice President, Home Product, StarHub. “At StarHub, we want to break boundaries and lead the change within the industry, by delivering these top sporting tournaments to our customers, at no additional cost, with no need for add-ons. We want to provide our customers with the number one entertainment experience at best value. Our customers have waited long enough for the NBA games and we are thrilled to bring the adrenaline pumping action back home.”

Never miss another slam dunk and stay up to the date with the latest happenings throughout the season, anytime, anywhere with StarHub. Customers can catch basketball greats face off from the convenience of their mobile devices with the StarHub Go Streaming app, accessible and available for free to all Sports Pass and Go Max subscribers. StarHub Mobile postpaid customers will also be able to enjoy unlimited local data streaming on StarHub Go.

Upcoming live NBA regular season games on NBA TV:

·         Oklahoma City Thunder vs Utah Jazz (24 October, 9am)

·         Atlanta Hawks vs Detroit Pistons (25 October, 7am)

·         Toronto Raptors vs Boston Celtics (26 October, 7am)

·         Portland Trail Blazers vs Sacramento Kings (26 October, 10am)

·         Philadelphia 76ers vs Detroit Pistons (27 October, 7am)

·         Miami Heat vs Minnesota Timberwolves (28 October, 7am)

Price and packaging details

With no contract, customers can sign up to the Go Max OTT pack at $19.90 per month to enjoy live coverage of the NBA games. The Go Max pack also comes with over 80 renowned channels like BBC Earth, Blue Ant Entertainment, Makeful and more, spanning across a variety of genres.

For sports fanatics who prefer a jam-packed line-up of top sporting events, sign up for the Sports Pass at $29.90 per month, with 24-months contract. The pass includes 15 unbeatable sports channels featuring the UEFA Champions League, Bundesliga, La Liga, four tennis Grand Slams, golf majors and many more.

For more information, please visit www.starhub.com/sports-pass.