29 April 2008

Singapore, 29 April 2008 – StarHub and Disney have jointly delivered a piece of good news for parents of preschoolers! From 1 May 2008, customers of StarHub Digital Cable’s Kids Basic Group using the HubStation, digital or High Definition set-top box will enjoy one more channel at no additional cost as Playhouse Disney (StarHub Channel 34) will be made available on the Kids Basic Group.

Following the migration of Playhouse Disney, the total number of channels in StarHub’s Kids Basic Group will be increased to four, giving more value to customers. The other quality channels in the group include Cartoon Network (StarHub Channel 35), Disney Channel (StarHub Channel 33) and Nickelodeon (StarHub Channel 32).

Prior to May this year, Playhouse Disney was first offered as an add-on channel to customers at a cost of $4 ($4.28 with GST) per month, upon subscription to a minimum of three Basic Groups from StarHub Digital Cable’s subscription plan. With Playhouse Disney being moved to the Kids Basic Group, new and existing customers can save up to $51.36 a year!

"We are always looking at ways to benefit our customers. By packaging Playhouse Disney under our Kids Basic Group, we are offering customers even more value-for-money packages so that they can enjoy additional quality content without having to bear extra costs. I am sure parents of preschoolers and viewers who are young-at-heart will be thrilled with this good news!" enthused Patrick Lim, StarHub’s Vice President of Cable TV Services.

Walt Disney Television International (Southeast Asia) Vice President and Managing Director Laura E. Wendt: "Having both Playhouse Disney and Disney Channel on the same package gives us the opportunity to offer up the whole range of Disney programming that kids love and parents enjoy to families in Singapore . We are delighted by this move and look forward to continue serving up quality family entertainment Disney is known for."

Playhouse Disney was first launched in Singapore on StarHub in May 2004. It is the first preschool channel in Asia, offering programmes that integrate early childhood learning that both engage and entertain.

Based on the Whole Child Curriculum, programmes on Playhouse Disney combine music, puppetry, animation, CGI and live action to deliver content that embodies fun learning. These programmes include "Mickey Mouse Clubhouse" which focuses on math skills, "My Friends Tigger & Pooh" which highlights thinking skills, "Little Einsteins" which encourages music and art appreciation, "JoJo’s Circus" to get kids moving and dancing, and "Higglytown Heroes" which celebrates everyday heroes in a preschooler’s life. These programmes not only bring joy to preschoolers but allow them to gain knowledge and skills at the same time.

Existing StarHub Digital Cable customers who wish to add on the Kids Basic Group can call 1633, while new StarHub Digital Cable customers can call 1630 to sign up for a subscription package.