28 October 2008

Two-week free preview of JimJam

Singapore, 28 October 2008–Come 1 November, viewers can expect a fun-filled school holiday with their kids as JimJam arrives in Singapore on StarHub TV Channel 38.

JimJam  is a 24-hour international pre-school TV channel, designed to engage, educate and provide a safe and trusted viewing environment for young children aged between one and six. It encourages thinking and social skills, with tailored programmes enticing children to explore, play and to be creative. Its line-up of programmes which features well-known and familiar characters includes Thomas & Friends™, Bob the Builder™, Pingu , Fireman Sam™, Angelina Ballerina™ and Barney & Friends™.

All StarHub TV customers are offered a chance to experience the quality programmes on JimJam for free with a two-week complimentary preview of JimJam on StarHub Preview Channel, Channel 01 from 1 November to 16 November 2008. Customers who are already using the HubStation, High Definition (HD) or digital set-top box and who subscribe to Kids Basic Upsize Group can then enjoy this new pre-school channel on StarHub TV Channel 38 after its free preview. JimJam will join Boomerang (StarHub Channel 36) in StarHub TV’s Kids Basic Upsize Group, together providing an enchanting and lively programming mix of the world’s favourite animations, sing-along-fun with costume ‘song and dance’ series and captivating story-telling that suit children’s individual learning needs and attention span.

“We are pleased that Hit Entertainment and Chellomedia have selected StarHub to be their preferred pay TV operator to bring JimJam to Singapore. StarHub TV is committed to provide value and quality content to cater to the needs of our customers and the addition of JimJam to our Kids Basic Upsize Group has certainly provided another quality option for the kids as well as for the whole family,” said Ms Ong Bee Lian, StarHub’s Head of Pay TV & Entertainment.

Mr  Wayne Dunsford, General Manger of JimJam said, “JimJam offers a truly compelling mix of entertainment and life values for our young viewers and we look forward to sharing the magic with the children and families of Singapore.  In this past year, we have successfully launched the channel across many European and Middle Eastern territories, where the channel was much anticipated and avidly welcomed, and we hope this StarHub launch will draw just as much excitement.”

To enjoy JimJam, StarHub TV customers can upgrade to StarHub Basic Plus (including Kids Basic Group and Kids Basic Upsize Group) package and enjoy 50 percent off the monthly subscription fee for the first three months if they sign up in November 2008. Existing StarHub TV customers can call 1633 to upgrade to StarHub Basic Plus package, while new customers can call 1630 to take on a StarHub TV package. StarHub TV customers who wish to upgrade to a HubStation, digital or HD set-top box can visit www.starhub.com/tv for more information.

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