29 September 2008

Singapore, 29 September 2008 – Come 1 October, StarHub will add a brand new lifestyle channel – The Style Network, to its suite of channels in the Lifestyle Basic Upsize Group.

StarHub TV customers using the HubStation, digital or High Definition set-top box and who subscribe to Lifestyle Basic Upsize Group can look forward to the exciting programmes on The Style Network via StarHub TV Channel 81.

Together with Japan, StarHub will be the first pay TV operator in Southeast Asia to launch The Style Network. With the addition of The Style Network, the total number of channels in StarHub TV’s Lifestyle Basic Upsize Group will be increased to five. The other channels in this group are BBC Entertainment (StarHub Channel 76), FX (StarHub Channel 87), MGM (StarHub Channel 82) and Turner Classic Movies (StarHub Channel 65).

“By offering The Style Network to our Lifestyle Basic Upsize Tier, we hope to give our customers more value,” said Mr Patrick Lim, StarHub’s Head of Cable TV Services. "StarHub is pleased to collaborate with Comcast International Media Group to add another new lifestyle channel on our pay TV platform. Singaporeans are paying more attention to their personal appearances and well-being and this channel is definitely able to provide our viewers, especially the ladies, with valuable lifestyle information and tips.”

Ms Christine Fellowes, Managing Director, Comcast International Media Group, Asia Pacific shares her excitement to launch The Style Network in Asia, "Since launching The Style Network globally in 2007, we've had an amazing response from international broadcasters. This new launch with StarHub TV underscores the popularity of Comcast International Media Group's relatable and inspirational content in the fashion, beauty, home and relationship genres to audiences in Asia. We're delighted to partner with such a prestigious broadcaster, and look forward to delivering our latest lifestyle content offerings to viewers in Singapore.”

The Style Network offers a dynamic mix of original programming in different genres such as fashion, beauty, home and lifestyle. Through this channel, viewers can look forward popular series such as Style Her Famous featuring Jay Manuel (America's Next Top Model) and his top-notch team of makeover maestros turning ordinary women into glamorous goddesses. Viewers can also get tips from the home style gurus on how to turn their houses into dream homes in programmes like My Celebrity Home and Dress My Nest which features Thom Filicia (Queer Eye for the Straight Guy). Other programmes available on The Style Network include How Do I Look which is hosted by Emmy Award winner - Finola Hughes, Instant Beauty Pageant, Stripped, Style Star, Fashion Police, The Look for Less, Whose Wedding Is It Anyway? and Married Away.

To enjoy The Style Network, StarHub TV customers must subscribe to the Lifestyle Basic Upsize Group upon subscription to a minimum of three StarHub TV Basic Groups (including Lifestyle Basic Group). Existing StarHub TV customers can call 1633 to add the Lifestyle Basic Upsize Group while new customers can call 1630 to take on a StarHub TV package. StarHub TV customers who wish to upgrade to a HubStation, digital or High Definition set-top box can visit www.starhub.com/tv for more information.

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