Singapore, 27 May 2010 – Don’t just talk. Start happy talking on StarHub Mobile! 

From 28 May 2010, StarHub will start offering HappyTalk, a new benefit that gives mobile customers an extra 300 minutes of talktime every month to make local outgoing calls.‪ 

Available to all customers on any 3G SmartSurf or PowerValue plan, HappyTalk minutes are on top of the bundled local minutes that the respective mobile packages offer, and best of all, at no additional monthly charges to the customer!‪

“StarHub recognises the importance of staying in close touch with family and friends, and what's better than to give them a call on the phone! We are pleased to introduce HappyTalk so that our customers can enjoy savings on talking to those people who matter to them,” said Mr Chan Kin Hung, StarHub's Head of Products and Solutions. “With additional 300 HappyTalk minutes every month, our customers can easily keep up with a sociable lifestyle, talking to their family and friends on the mobile with complete peace of mind."   

Customers with HappyTalk minutes could utilise the additional free local minutes to enjoy MyZone, MyCircle or MyTime service, based on their lifestyle preference.

MyZone – Whether at school, work or play, customers can make free local calls to phone numbers on any network at 37 campuses, 11 military camps and four popular shopping malls, namely ION Orchard, Plaza Singapura, Raffles City Shopping Centre and Bugis Junction where they can talk on the mobile freely while shopping or feasting. Please refer to the editor’s notes for the list of MyZone locations.

MyCircle – Customers can make free local outgoing calls to three of their favourite StarHub Mobile or fixed-line numbers. They also enjoy additional free 500 outgoing SMS/MMS to these selected numbers, in excess of the bundled SMS/MMS on their mobile packages. 

MyTime – Using HappyTalk minutes, customers could dial any StarHub phone number and chat with their friends for free between 12 midnight and 7am daily.‪‪  

"HappyTalk has been designed to allow our customers the freedom to choose a cost-saving option that best fits their lifestyle. They also have the flexibility to switch between the options according to lifestyle changes,” Mr Chan added. ”With three ways to choose from in which they can enjoy HappyTalk, including free calls at the shopping malls, our customers could feel free to talk happily!” 

To activate HappyTalk, customers can call StarHub’s customer care hotline at 1633 or simply send an SMS with the keywords to 6773:‪
∙ For MyCircle, key in “MyCircle” <space> “Add” <space> “8-digit mobile number”. ‪
∙ For MyTime, key in “MyTime” <space> “Add” <space> “Time”.‪
∙ For MyZone, key in “MyZone” <space> “Add” <space> “Zone”.‪‪


MyZone covers more than 50 locations including four shopping malls, 37 campuses and 11 military camps:

Shopping Malls

1. ION Orchard
2. Plaza Singapura
3. Raffles City Shopping Centre
4. Bugis Junction


1. National Technological University
2. National University of Singapore
3. Singapore Institute of Management
4. Singapore Management University


1. Nanyang Polytechnic
2. Ngee Ann Polytechnic
3. Republic Polytechnic
4. Singapore Polytechnic
5. Temasek Polytechnic

Junior Colleges

1. Anderson Junior College
2. Anglo-Chinese Junior College
3. Catholic Junior College
4. Hwa Chong Institution
5. Innova Junior College
6. Jurong Junior College
7. Meridian Junior College
8. Nanyang Junior College
9. National Junior College
10. Pioneer Junior College
11. Raffles Junior College
12. Serangoon Junior College
13. St Andrew Junior College
14. Tampines Junior College
15. Temasek Junior College
16. Victoria Junior College
17. Yishun Junior College

ITE Colleges

1. Ang Mo Kio Campus
2. Balestier Campus
3. Bedok Campus
4. Bishan Campus
5. Bukit Batok Campus
6. Clementi Campus
7. Dover Campus
8. MacPherson Campus
9. Simei Campus
10. Tampines Campus
11. Yishun Campus

Military Camps

1. Bedok Camp
2. Changi Naval Base
3. Home Team Academy
4. Khatib Camp
5. Pasir Laba Camp
6. Paya Lebar Air Base
7. Pulau Tekong Camp
9. Sembawang Camp
10. Stagmont Camp
11. Sungei Gedong Camp