Singapore, 10 July 2014—StarHub supported the Children’s Cancer Foundation’s (CCF) Hair for Hope for the third year with a record turnout of 101 shavees today, up from 46 shavees last year.

Shaving their heads at Jean Yip Hair Spa Bedok Mall were 75 employees from StarHub and its subsidiary Nucleus Connect, nine staff from StarHub’s distribution partner Lubritrade Distribution Pte Ltd, four members of the media and 13 StarHub customers. 11 of the brave shavees were women, four more than last year. This is the first time that StarHub partners and customers were invited to shave with the infocommunications provider.

Hair for Hope is the CCF’s call to the public to go bald. Through this symbolic gesture, shavees help to spread awareness of childhood cancer in Singapore, show children that it is okay to be bald and that they are not alone in their fight against cancer, as well as raise funds to help children with cancer and their families.

“StarHub is honoured to support Hair for Hope for the third year running,” said Ms Jeannie Ong, Chief Marketing Officer, StarHub. “Cancer patients face many challenges and young children with cancer may find it more difficult to understand why they are afflicted. StarHub wants the children and their families to know that they are not alone. There is a large community who supports them, both in spirit and in kind.

“For the StarHub employees, partners and customers who shaved today, I want to personally salute them for what they have done is no mean feat,” affirmed Ms Ong. “It takes courage to go bald, especially for the ladies.  This is an extremely brave gesture. Yet, our hair will grow back while these children may never have their hair return. We strongly urge well-wishers to support their sacrifice with donations to Children’s Cancer Foundation.”

To support this cause and its shavees’ bald statement, StarHub will donate $90,000 from the StarHub Sparks Fund: $1,000 for each StarHub and Nucleus Connect employee and member of the media, as well as $500 for each partner employee and customer, who shaved at the satellite event. Including the over $31,000 in online donations raised by well-wishers at the time of the event, StarHub would have raised over $121,000 for children with cancer.

“In today’s society, it is important for us to remember to show love and compassion for others,” said Ms Chan Suit Fun, a female StarHub customer who shaved her head. “To the children, you are never alone. You are always beautiful. Kudos to StarHub for including their customers in this humanitarian gesture.”

“My team and I are extremely grateful to be part of this wonderful event,” said Mr Benjamin Low, an Assistant Sales Manager from Lubritrade Distribution, one of StarHub’s partners. “Through this event, we hope we can help to raise as much funds as possible to help the kids. Having our heads shaved is little compared to what these kids have to go through at such young ages. I strongly urge everyone to do what they can to help these kids.

“Thank you StarHub for giving us the opportunity to be part of your drive for this charity event. Being business partners, we are glad that we can also do great things for charity together.”

Those who are interested in supporting StarHub’s shaving efforts can make an online donation at Supporters can continue to make online donations until 30 September 2014.